This is super simple. In fact, this entire series comes from a “Top-10″ list I created for an event I attended.
Start by taking out a sheet of paper and asking yourself “what kinds of things would be helpful to my clients and prospects that I could turn into a ‘Top-10′ list?”
For example, if you’re a chocolatier, you could create a list on the top 10 reasons people should eat chocolate. Is it healthy in some way most people don’t know? Does it decrease stress? Does it help with blood sugar? Or you could make your list humorous rather than factual.
When you’re done with your list, put it on your website and print it out to bring it to events. This little extra piece will help you stand out in their minds when they’re going through their bundle of business cards.
Give them a REASON to hold onto your marketing materials by including a special offer or coupon somewhere on your pieces – especially your business cards.
Be strategic with this one. Don’t give away the farm. What are your goals and how can you utilize special offers and coupons to reach your objectives?
Here’s a quick list to get you started:
- If you want to sell your e-book: Drive them to your website with a free chapter download of your e-book.
- If you want to get more sign-ups for your newsletter: Drive them to your website email form where they can download something of value for signing up. (Eg. Special Report, Mini E-book, Top 10 List, Mini E-course etc…)
- If you want to get more clients: Offer them a free “consultation,” in-person or on the phone, where you promise to give them something specific you know they want. Plan these consultations ahead of time to give them value, but don’t “give away the farm.”
- If you want to build credibility as a new business or if you’re trying to break into a new market: Offer them a link to a free “how to” or “sample” phone call or video starring YOU. See an example on Women Who WOW!.
- If you want to drive them to your “brick and mortar” location: Place a coupon for a freebie or discount on your marketing materials. Use caution when doing this and make sure the transaction includes face-time and the ability to interact, ask questions and create rapport to build a “killer,” brand-building experience for your business. Otherwise, many people are likely to come in for their “freebie” and may walk away forever.
With a little planning and goal-setting, special offers and coupons printed on your marketing materials will create “sticky” sweet pieces that “stick around” so they are handy when your ideal clients are ready to do business with you.
