This is super simple. In fact, this entire series comes from a “Top-10″ list I created for an event I attended.
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This is super simple. In fact, this entire series comes from a “Top-10″ list I created for an event I attended. Start by taking out a sheet of paper and asking yourself “what kinds of things would be helpful to my clients and prospects that I could turn into a ‘Top-10′ list?”
For example, if you’re a chocolatier, you could create a list on the top 10 reasons people should eat chocolate. Is it healthy in some way most people don’t know? Does it decrease stress? Does it help with blood sugar? Or you could make your list humorous rather than factual.
When you’re done with your list, put it on your website and print it out to bring it to events. This little extra piece will help you stand out in their minds when they’re going through their bundle of business cards.
Give them a REASON to hold onto your marketing materials by including a special offer or coupon somewhere on your pieces – especially your business cards.
Be strategic with this one. Don’t give away the farm. What are your goals and how can you utilize special offers and coupons to reach your objectives?
Here’s a quick list to get you started:
With a little planning and goal-setting, special offers and coupons printed on your marketing materials will create “sticky” sweet pieces that “stick around” so they are handy when your ideal clients are ready to do business with you. |
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