Branding

Branding for solopreneurs and small business owners.

Letting Go of the Ropes

Posted by on May 7, 2013 in Branding, Creative | 2 comments

Letting Go of the Ropes

Years ago, I met with a potential client at a Starbucks in my then-hometown in Southern California. He was a star multi-tasker – or so he told me. He had so many things going on at one time, so many balls in the air. He was a mover and a shaker. I was impressed, if not a little intimidated, by his claims. Possibly sensing how impressed I was, he proceeded to tell me all about his multi-tasking abilities – in the car. Mind you, this was before the age of smart phones. Wifi was relatively new and hot-spots (the little contraption you can use to get wifi on your laptop) smacked of...

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Why Forcing Things to Happen Doesn’t Work

Posted by on Oct 2, 2012 in Branding, Creative, Life | 1 comment

Why Forcing Things to Happen Doesn’t Work

Let’s face it. There are lots of things in life that are easy to do. It’s “easy” to wake up in the morning and brush your teeth. It’s “easy” to drive your car from one place to another. It’s “easy” to do some of the tasks you do at work each day. These are skills you have mastered, and as such, they come easily to you. You do them almost without thought or concern. In an entirely different realm lie the things that come to you “with ease.” They are fun to you. You wake up excited to take them on. You are passionate about...

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10 Surprising Uses for the Little ‘Ol Business Card

Posted by on Jul 10, 2012 in Branding, Creative | 2 comments

10 Surprising Uses for the Little ‘Ol Business Card

One of the “tools of the trade” in the creative tool belt is “repurposing.” This simply means you are taking something that was created for one use and “repurpose” it for yet another. Take a peek at the board I started a board on Pinterest to show you some examples of what I mean. Moving on… some artists will tell you that “original thoughts” are the only thoughts worth having. I hate to break it to you, but there’s nothing new under the sun. I love how the short video series, Everything is a Remix, drives this point home....

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4 Questions to Enhance Your Client’s Experience

Posted by on Jun 17, 2011 in Branding, Business, Creative, Life | Comments Off on 4 Questions to Enhance Your Client’s Experience

4 Questions to Enhance Your Client’s Experience

A few weeks ago, my husband went to get his hair cut at his favorite place. At this particular franchise, they not only cut hair, they know how to treat a man right. Envision flat-screen T.V.’s, “manly” invigorating scalp massages, hot towel treatments and neck/shoulder massages. A guy can walk out feeling like a million bucks! Hubby loves this place. Or at least he did… Now, you have to understand, my engineer husband is very particular about his hair. He likes to spike it up in the front with a gel called “glue.” (His hair is lethal, I tell you!) His...

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Solo Entrepreneurs’ Unconventional Guide to Discovering Your Brand: Part 2

Posted by on May 12, 2011 in Branding, Business, Creative | Comments Off on Solo Entrepreneurs’ Unconventional Guide to Discovering Your Brand: Part 2

Solo Entrepreneurs’ Unconventional Guide to Discovering Your Brand: Part 2

The last time we talked about “branding,” I shared with you some new ideas about what it “is” and what it “isn’t.” I find that perhaps the biggest misconception about “branding” is that your logo is your brand. Your logo is part of your visual brand, but your brand is so much more than your logo. Your brand is the culmination of every, single little interaction your clients have with you. That’s everything. From your visuals all the way to how you answer the phone and the memorable “thank-you notes” you send. Everything matters! A solid brand takes time to develop. It...

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