Branding

Branding for solopreneurs and small business owners.

Solo Entrepreneurs’ Unconventional Guide to Discovering Your Brand: Part 1

Posted by on Apr 26, 2011 in Branding, Business, Creative, Life | Comments Off on Solo Entrepreneurs’ Unconventional Guide to Discovering Your Brand: Part 1

This is the first article in a series of discovering your brand for the solo entrepreneur. As a solo entrepreneur, you often identify with your business as an extension of you. If this is an area in which you’ve struggled for awhile, you’re in for a refreshing treat. I’ll be revealing some unconventional ideas and concepts to help get you started in your journey. So sit back, relax, take a few deep breaths and let’s get started…. …………. If you’ve been in business for any length of time, you’ve likely heard you should be “branding”...

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“Pedestal Branding” is SO “Out”

Posted by on Mar 15, 2011 in Branding, Business, Life | Comments Off on “Pedestal Branding” is SO “Out”

“Pedestal Branding.” You know what I’m talking about, don’t you? These people have experienced quite a bit of fame and notoriety. They’ve made a great living. And they are good – really good – at what they do. Their products and services have stood the test of time. But then they’ve “gone and done” something not so smart. Foolish, really. They became far too big for their britches and decided to put themselves on a pedestal. They are no longer accessible. They’ve insulated themselves with layers of people and canned responses....

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Introverted AND an Entrepreneur?

Posted by on Mar 9, 2011 in Branding, Business, Life | 1 comment

Introverted AND an Entrepreneur?

I imagine I must have been about 4 years old at the time. My Grandmother had taken me to the local Thrifty Acres store for ice cream. I was choosing my flavor when I spotted it – the hen in the box at the back of the room. She was sitting on top of a treasure trove of goodies stashed away in bright, colorful plastic eggs. For a mere quarter in the slot, one of her treasures could be mine. I remember she protested, but finally, my Grandmother gave me a quarter and I triumphantly stuck my lucky quarter in the slot and pushed the magic button. What happened next is something that would...

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