Business

Business and how your life relates to your business.

The Gift of Smaller Events

Posted by on Feb 1, 2013 in Business, Creative | 1 comment

The Gift of Smaller Events

The day had finally come. I was to lead my 4th Right-Brain Business Plan® workshop at my friend’s body work studio in Redwood City. The date had been set for over a month. I had done all the “right” things. I talked about it with my networking groups. I passed out flyers. I invited people I knew were interested. I pored myself into the material so I knew it like the back of my hand. I even gave a 1-hr. talk to give my peeps a “taste” of the Right-Brain Business Plan®. Despite my best efforts, I had landed “only” 4 seats out of a possible 8 and, to...

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The Fastest Way to Grow Your Business

Posted by on Sep 19, 2012 in Business, Introvert | 3 comments

The Fastest Way to Grow Your Business

While on a conference call today with some awesome women in an online group I am part of, the question came up “what do you do to move through your comfort zone?” Let me stop there and say that I don’t LIKE moving outside of my comfort zone. I LIKE my comfort zone very much, but I also understand that to learn and grow, I have to be willing to step outside of it. So I practice. I mentioned that personally, few things get me more worked up than picking up the phone and making a call. I’m having to do it now for the launch of a new group I’m starting and it’s...

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4 Questions to Enhance Your Client’s Experience

Posted by on Jun 17, 2011 in Branding, Business, Creative, Life | Comments Off on 4 Questions to Enhance Your Client’s Experience

4 Questions to Enhance Your Client’s Experience

A few weeks ago, my husband went to get his hair cut at his favorite place. At this particular franchise, they not only cut hair, they know how to treat a man right. Envision flat-screen T.V.’s, “manly” invigorating scalp massages, hot towel treatments and neck/shoulder massages. A guy can walk out feeling like a million bucks! Hubby loves this place. Or at least he did… Now, you have to understand, my engineer husband is very particular about his hair. He likes to spike it up in the front with a gel called “glue.” (His hair is lethal, I tell you!) His...

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Solo Entrepreneurs’ Unconventional Guide to Discovering Your Brand: Part 2

Posted by on May 12, 2011 in Branding, Business, Creative | Comments Off on Solo Entrepreneurs’ Unconventional Guide to Discovering Your Brand: Part 2

Solo Entrepreneurs’ Unconventional Guide to Discovering Your Brand: Part 2

The last time we talked about “branding,” I shared with you some new ideas about what it “is” and what it “isn’t.” I find that perhaps the biggest misconception about “branding” is that your logo is your brand. Your logo is part of your visual brand, but your brand is so much more than your logo. Your brand is the culmination of every, single little interaction your clients have with you. That’s everything. From your visuals all the way to how you answer the phone and the memorable “thank-you notes” you send. Everything matters! A solid brand takes time to develop. It...

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Solo Entrepreneurs’ Unconventional Guide to Discovering Your Brand: Part 1

Posted by on Apr 26, 2011 in Branding, Business, Creative, Life | Comments Off on Solo Entrepreneurs’ Unconventional Guide to Discovering Your Brand: Part 1

This is the first article in a series of discovering your brand for the solo entrepreneur. As a solo entrepreneur, you often identify with your business as an extension of you. If this is an area in which you’ve struggled for awhile, you’re in for a refreshing treat. I’ll be revealing some unconventional ideas and concepts to help get you started in your journey. So sit back, relax, take a few deep breaths and let’s get started…. …………. If you’ve been in business for any length of time, you’ve likely heard you should be “branding”...

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