The Right-Brain Business Plan®

GROUP_SHOTComing 2nd Quarter, 2015!

Do you know where your business is heading in 2013 and beyond?

Want a fun and creative way to plan for your amazing entrepreneurial success?

Then come join the party at the Right-Brain Business Plan® workshop!

You’ll roll-up your sleeves and craft a visual plan that lets your head know where your business is going AND inspires your heart to sing with joy.

Full-day workshop & mini-workshops coming 2nd Quarter, 2015

TABLE_W_STUFFThis event will be held in a comfortable, homey environment in the California Bay Area with lots of natural light, fun, creative people and tons of art supplies to get you in the right-brain mood for creating your Right-Brain Business Plan®.


What to Expect:

After you sign up, I will provide you with some “pre-work” a few weeks ahead of time to be sure we hit the ground running. The event will include a break for lunch.

This fun and interactive workshop is perfect for you if…


  • You don’t have a business plan and know you need one, but doing dirty dishes, dealing with loads of laundry, or even getting a head start on next year’s taxes all sound way more appealing (ugh!)
  • You’ve tried to do a business plan the “traditional way” and you got stuck, overwhelmed, and demotivated
  • You already have a business plan, but you need to breathe new life into it
  • You can’t stand spreadsheets
  • Numbers numb you out
  • AND you’d be a heck of a lot happier planning your business in the same intuitive, authentic, and expressive way that you live your creative life (yes, indeed, it can be that fun and fulfilling!)


You get the following (and much, much more!) from this workshop:


  • Detailed, do-able assignments… that deal with all the parts of a business plan, from start to finish
  • Intuitive exercises and inspiring materials… that tap into your natural creative genius, transforming drudgery into joy
  • Hands-on support, guidance, and accountability… from Tammi, a licensed facilitator plus the wisdom and perspectives of your fellow creative cohorts in the circle
  • A copy of the best-selling book The Right-Brain Business Plan: A Creative, Visual Map for Success by Jennifer Lee


By the end of this one-day workshop, you will have learned how to:


  • Clarify your business values and vision
  • Paint a picture of your business landscape
  • Determine what products and services you’ll offer
  • Understand your competition, and what makes you stand out from the crowd
  • Identify who your perfect customers are and how you’ll reach them
  • Set and manage money goals that honor your values and align with your life
  • Select your circle of support to help you get the work done
  • Map out concrete action steps to bring your Right-Brain Business Plan® to life


What people have said about the Right-Brain Business Plan®:

“Tammi’s Right-Brain Business Plan® workshop created a nurturing way to connect with your vision and bring it to reality.

—Rebecca Arora, Align the Self,


“A wonderfully unique and invaluable process for any business owner – and critical for us right-brained ones.”

—Claudia Miro, Casa de Milagros Peru,


“This course helped me re-energize and align my vision, purpose and actions. In fact, engaging in this class got me so inspired again about my business that I found myself in action implementing my plan while simultaneously creating it! Results are already materializing.

— Amy Egenberger, Spirit Out!, Inc,


“Approaching the writing of a business plan with a right-brain creative aspect makes it less intimidating and more inspiring. It certainly isn’t boring! I think the creative approach makes it more personal.

The best aspect for me in this class is feeling that I have a better direction for my business. It pushed me to move in a direction that I’ve been contemplating for almost a year.”

—Amy Crawley, Amy A. Crawley Fine Art,


“This course is a fabulous way to surface from the everyday “doing” of running a business to help formulate your vision and recalibrate your path to success.”

—Danielle Huffaker


“This is a must-do course for any entrepreneur who wants to reinvent her business or needs focus and clarity.”

—Anne Martin, Dare to Reinvent


“I’ve written business plans before, but this helped me do it in a way that let me stay in the right mindset for the project. The old ways felt like trapping the creative flow in false structure that misled me. But my Right-Brain Business Plan® not only provides structure, it provides inspiration and puts me in the right (ha!) mindset.”

—Tori Deaux, The Circus Serene,


“I definitely appreciate the fact that this course emphasizes and acknowledges how important visuals are to the right-brain person. This concept really helps me stay focused and interested in the planning process of my business. Phew! This is the furthest I have ever gone in the planning process. I typically don’tmake it past reading the two words, ‘executive summary’.

— Lisa Hause, Lisa Hause Photography,


“If you don’t have a plan for your business, you need one. If you want to have fun learning how to develop a plan, take this course. This course takes the‘scare factor’ out of creating a business plan.”

—Tracey Asai, Tracey Asai Designs,


Frequently Asked Questions:

What if I don’t have any idea about what business I want to start?

The workshop is most effective when you have some sense of what type of business you want to start. If you know you want to be starting a business, but are not quite sure what to pursue and are still in the very early exploration stages, you might want to consider working with a life coach first to get clearer on what’s next for you.

You can also download the free guided visualization at and listen to it to see if that helps you start to get clear about the business you’re wanting to create.

What if I have more than one business?

I know many creative entrepreneurs have a plethora of passions. If you have multiple businesses or business ideas, I suggest focusing on one business as you go through the exercises. It will keep things more simple and manageable for you. Once you go through the process for one business, it’ll be easier to repeat it again for the next. When you’re done you can look at both plans to see the big picture of your creative enterprise.

How many participants?

Due to the amount of material we need to cover and the intimate space, I’m limiting this workshop to 8 participants maximum.

What can I expect from the course leader?

Think of me as your friendly companion and ally who will guide you through the creative business planning process. I’ll offer lots of passionate inspiration along with practical information. I’m there to answer your questions as best I can, point you to additional resources, challenge you to stretch yourself, and facilitate group sharing and learning.

How can I get the most out of this experience?

  • Show up: Engage yourself fully in the process. Participate in the exercises and discussions. The more you put in to this experience, the more you’ll get out of it.
  • Be curious: Ask questions and be willing to try new things, learn, and venture outside your comfort zone.
  • Offer feedback: If something isn’t quite working for you in the workshop, please let me know, offer a suggestion, and/or make a specific request and I will do my best to address your concern. This is a two-way street and we’re co-creating our experience together, so I invite your insights.

What do I need to bring?

I want to make this as easy as possible for you so I am providing the materials you’ll need – including a copy of The Right-Brain Business Plan® book by Jennifer Lee, an accordion book and art supplies. You may choose to bring some old magazines to share and a pen and paper to take notes. A $25 materials fee will be collected at the beginning of class.

Will food and beverages be provided?

There will be beverages and snacks provided. There are restaurants within walking distance where you can purchase lunch as well.

What if I can no longer participate in the workshop and need to cancel?

The workshop registration fee is non refundable. But, if for some reason you cannot attend, you can transfer your spot to another person before the workshop begins or you can use your registration fee as credit toward a future offering of this workshop. 

Who can I contact if I have more questions?

Please e-mail your questions about the workshop to Tammi [at] FruitionBranding [dot] com and I’ll get back to you soon!

Imagine how it’s going to feel to have your business plan done AND finally be in action on plan. Can’t wait to see you there!

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Right-Brain Business Plan® is a registered trademark of Jenn & Brian Creative, Inc. (DBA: Artizen Coaching). Learn more at